With over a decade of experience, Zarna Surti has helped craft and implement successful creative and content strategies for brands and artists. She's currently the founder of Tonal Studios, a Los Angeles-based creative studio with resources in New York, London, and Nashville. Offering creative direction, branding, graphic + web design, and content services, Tonal Studios works with clients who align with their value system of diversity and female-leadership to make creative visions come to life. Current and past clients include Halle Berry, Refinery29, Barrymore Brands, CAA-GBG’s The Braintrust, and many more.

Zarna Surti is also the founder of Tonal Journal, a biannual book series celebrating women of color. Launched in 2018, Tonal Journal has notably been featured in Forbes, i-D, Business of Fashion, Fashionista, MyDomaine, Essence, and Coveteur, among others.
Prior to founding Tonal Journal and Tonal Studios, Zarna was the Editorial Director at The dFm, where she launched their online platform WestwoodWestwood. She was also the Managing Editor at Nasty Gal and helped shape their digital and editorial strategy across their respective e-commerce and content platforms. She also has written for Vogue India, Refinery29, Girlboss, and Lisa Says Gah, among others.


By using the creative space to positively influence artists and creators, Zarna is always looking for ways to impact social change and push the envelope.